Meeting and event space has the unique characteristic that it can either be a valuable asset or a troubling liability. When it’s filled with people using it for an important gathering, it’s delivering value for your organization. When it’s sitting empty—whether as the result of a crisis like the COVID-19 pandemic or for any reason—the expenses of heating, cooling, and just generally monitoring it mean it’s costing you money.
Fortunately, there are actions you can take to continue leveraging your space as an asset whenever reservations drop off. From new strategies for bringing people in, to using your rooms differently, there are ways to maximize the value you get from your meeting and event space.
Try These Tactics for Making the Most of Empty Meeting Space
These tactics can be used individually or in combination to help you turn your meeting and event space back into an asset for your organization.
Getting Creative to Recapture Room Value
A little brainstorming and creativity go a long way when it comes to using your space more effectively. And there’s surely a mental/emotional benefit to taking action rather than just watching rooms sit empty day after day.
Plus, your proactive approach to dealing with decreasing event volumes might even be newsworthy. Be sure to have your marketing team reach out to the press about what you’re doing!
Whatever tactics you decide to implement, Mazévo can help you schedule and manage your rooms and other resources as well. Contact us today to learn more and schedule an informative live online demo.
The way tables and chairs are arranged for your event will have a huge impact on participant engagement, learning and enjoyment. In this article we...
According to news reports, researchers are making progress on better tests and treatments for COVID-19, and even a vaccine to prevent the disease....
Do you remember when we thought that technology was going to save us huge amounts of time and make everything so much easier? While it may be true...
Sign up to get the latest posts.
We will update you no more than once per week with the latest news.