For operations teams looking to help customers execute outstanding events, one of the most important resources is time.
When team members are rushed, they’re much more likely to make mistakes. Whether that’s because they don’t have the luxury of reading setup instructions carefully or they’re distracted while talking with a customer on the phone, the result is the same: something is forgotten or a critical detail is incorrect, and the customer ends up frustrated or angry.
What can be done to prevent this type of situation? Well, as an events department manager, you can take these six steps to ensure your operations team always has ample time to prep for events:
Setup Time and the Goldilocks Zone
Scientists looking for life elsewhere in the universe use the term “Goldilocks zone” to refer to planets that are both not too warm and not too cold to have liquid water that could support it. Keep in mind that you want to be in the same zone with your setup time.
By that, we mean you want enough prep time that your ops staff can do their job well, but not so much that you’re missing opportunities to host additional events. In other words, you don’t want to automatically slap three hours of setup time on simple catered events “just to be safe” when it’s clear that 90 minutes will be plenty.
It takes a little effort, but once you get zeroed in on the appropriate setup, tear down, and buffer times, you’ll have your team and your customers perfectly positioned for success!
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